I often get asked does every business really need social media?
The answer is yes!
With more and more people going to social media first to look up information, the way you'll stay ahead of your competition is by being visible on social sites.
If your business isn't on Google with a Google listing, it needs to be.
Then, you can have a Google+ account to post content and updates.
Facebook is one of the best tools for businesses because really, where else can you get advertising for around a $1 a day that can reach an audience of your choosing?
If your business is photo heavy, Instagram is essential to get your content out to a larger audience and it's easy enough to send posts right through to Twitter or Tumblr, too. So, why not?
Do you have video content? Videos will be CRITICAL for marketing and YouTube is a huge platform to get your business on.
LIVE videos can be used on Facebook and Instagram to gain far greater engagement and don't forget about Snapchat where you reach a younger audience with spontaneous content that works great for behind-the-scenes.
Pinterest is essential if you have products.
Think of Pinterest like a search engine.
People are looking up content on there all the time and if your content isn't on there it won't be found.
Last, I firmly believe everyone should have a LinkedIn account that stays updated with current information and every business should have a company page on there.
If you want success in this fast paced world of instant gratification then you need to be utilizing social media.
Don't have the time?
That's why I'm here!
~ Elizabeth Azpurua
Elizabeth Azpurua has worked with many different industries and offers over 10 years of social media marketing experience. Elizabeth is a published author and avid nature lover who truly appreciates the Smoky Mountains.
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