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Social Media Tips

Blogging about social media marketing in the Smoky Mountains

Pinterest Marketing

1/30/2019

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Smoky Magic Media on Pinterest
Let me say first, I love Pinterest. I've been so excited about adding Pinterest for more clients.

Pinterest is a search engine for saving ideas, finding content, recipes and products while keeping them organized on boards.

Your business would benefit from utilizing Pinterest to target an audience looking for specific products, information, how-to's and recipes. 

It's also really fun.

There.
I said it.

I just really like Pinterest and I want your company to have one so I can pin things for you, too.

​I even have a board linked to my Instagram account that saves my pins. This board allows me to keep fresh content on my Pinterest. 

​Curious about having me pin for your company? Contact me! 

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FaceTime Bug

1/29/2019

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FaceTime Bug
A newly discovered bug in Apple's FaceTime software lets Apple users listen in on the people they are calling and even see through their front-facing camera without them picking-up the call!!

The bug flagged by 9to5Mac on Monday was quickly recreated by people across social media. Apple said in a statement Monday night that it has identified a fix for the problem and will release it in a software update later this week. In the meantime Apple's website indicates Group FaceTime is unavailable and the company confirmed it has started disabling the Group FaceTime feature for all users.

The bug works on iPhones and iPads running iOS 12.1 and Apple PCs running macOS Mojave which have the recently added Group FaceTime feature.

When the bug is activated the person who initiated the call is able to hear the live audio on the other person's phone even though the recipient has not accepted the call.
And their screen gives no indication that their conversation is being transmitted.
In some cases the bug can also show live video of the other person if they press a volume button to dismiss the call.

​To avoid falling victim to the bug disable FaceTime on all your devices until Apple's software updates have been released. On an iPhone or iPad go to Settings -> FaceTime and toggle off the green button at the top of the screen. To turn it off on a Mac open the FaceTime app and go to FaceTime on top of the screen then select "Turn FaceTime Off."
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Connect With Social Media

1/4/2019

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You should be aware by now that many companies are utilizing social media to connect with new customers and fans. In fact, 57% of consumers say social media influences their shopping. Don't miss out on all the possibilities. Make sure you're posting your products on social media and engaging with customers online. Not sure what to post? Here are a few ideas. 
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Introduce Employees on Social Media

12/14/2018

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Introduce Employees on Social Media
Here is a social media idea. Introduce employees on social media to help connect with customers and clients!
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Posting Ideas for Social Media

12/11/2018

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Post Questions on Social Media
Social Media Tip to Spotlight a Customer
I have been posting social media tips and ideas on my INSTAGRAM if you want to connect and get ideas! 

Posting questions, or even fill-in-the-blank type of questions can encourage engagement! 

Featuring a customer with a story helps build brand trust and provides another type of post to get engagement and shares.
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Content Creation

12/5/2018

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​Watch to learn more about content creation for engagement!
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Are You Using Pinterest?

11/30/2018

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Post Content That Gets Shared

11/6/2018

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Post content they will share on social media
OK, I get it. You post and post and no one comments or shares. Try switching up your content. Post something that invites them to share it or brings value to them so they want to pass the info on. Post useful information. Post funny content. 
A good question to ask is "Would I share this post?"
If you wouldn't share it then why post it?

While we are on that subject, business owners.... why don't you share your own content? Seriously, if your friends don't want to support your business by seeing your content are they really your friends?

I'll leave you with that thought provoking idea.
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Seasonal Social Media Marketing

9/25/2018

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Social Media in the Smoky Mountains by Smoky Magic Media
The wonderful thing about living in the Smoky Mountains  is that I've come to fully appreciate the area and the changing seasons. I enjoy marketing locally.

I help small businesses who often have smaller budgets than the major attractions in our area and that's why social media marketing can be such a great tool to ensure your business will be successful. 

Social media marketing in the Smokies involves showcasing the area, providing information on your business and its location while ensuring guests in our area know they can get quality service from you.
​

I help my clients stand out from their competition by focusing on what their business story is and what makes them unique. I want everyone to find their success story here in the Smokies.
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Social Media Tips on Posting Daily

9/24/2018

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How To Build Brand Trust

9/19/2018

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Respond to People quote
How do you build brand trust? Reply to people, respond to messages, emails and inquiries. It's that simple.
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Ask Your Followers Questions

9/4/2018

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Ask Your Followers What They Like
Struggling with ideas about how to engage followers? A helpful hint is to ask questions. If you ask a question it invites them to action. Ask them what they like. Ask them what content they want to see. Each business is different but you want to add value to their life. Why would they follow you if it doesn't bring them some type of gratification? In a constant stream of information, you not only need to grab their attention but it needs to be with something that either inspires them, enlightens them or validates them. 
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Pigeon Forge Marketing Company

8/10/2018

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Pigeon Forge Marketing Company called Smoky Magic Media
If you have a business in Pigeon Forge then you really need a marketing company that's local. You need someone who understands how unique Pigeon Forge is. It's a special town with fantastic views, but it's different than Sevierville and it's different than Gatlinburg. A company that isn't local won't really understand that. If you want help with social media or need advice on how to reach out to customers or build a client base here in Pigeon Forge then contact us. We would love to help. We can offer you solutions if you are in need of a Pigeon Forge marketing company because you really need a marketing company that's local. 

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Need help marketing in Sevierville?

8/8/2018

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Need help marketing in Sevierville?
Need help marketing in Sevierville TN? Marketing in Sevierville is more than just pay per click and brochures. You need an online social presence and utilizing social media is an inexpensive way to connect with customers, fans, future customers and other businesses locally. I will gladly help if you need marketing in Sevierville.

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Knoxville Marketing Company

8/3/2018

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Knoxville Marketing Company called Smoky Magic Media
Are you looking for a Knoxville marketing company? I represent clients in Knoxville, Tennessee and surrounding areas. I can help you better connect with your clients and customers. Ask me how I can assist by contacting me! Look no further than Smoky Magic Media if you're looking for a Knoxville marketing company.

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Gatlinburg Marketing Company

7/30/2018

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Gatlinburg Marketing Company called Smoky Magic Media
If you own a small business in Gatlinburg Tennessee then you need a Gatlinburg marketing company that can help you connect with tourists who are coming to enjoy the Smoky Mountains. Social media marketing in the Smoky Mountains is what I do best! I love helping small businesses in Gatlinburg find success, gain clients and customers and see their business grow. If you want help with social media marketing in Gatlinburg then you need Smoky Magic Media, a Gatlinburg marketing company that can help you connect with people coming to enjoy the Smoky Mountains.

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Social Media Advice Videos

7/23/2018

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Social media advice is important to small businesses. If you feel like you are struggling and need advice, watch these videos HERE. 
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Facebook or Instagram?

7/21/2018

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So, which is better for your business? Facebook or Instagram? Or, maybe Twitter or 
LinkedIn? Want to hear us discuss the benefits of each? Watch the video to learn more about it!
Shane Sargent of Sargent Media Productions visits Smoky Magic Media LIVE to discuss which social media sites he has found success with. ​

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Smoky Mountain Wedding Association

7/20/2018

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​Ron Crivellone visits my show Smoky Magic Media LIVE to discuss the benefits of the Smoky Mountain Wedding Association and about Hosting shows on MOUNTAIN FUN LIFE! Want to know why we work with Mountain Fun Life Channel? Watch the video for more info!
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Smoky Magic Media Offers Options

7/9/2018

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Smoky Magic Media offers many options for your business!
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Armored Butterfly Photography

6/27/2018

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Alex Bach of Armored Butterfly Photography talks about social media marketing, Instagram and her website on "Smoky Magic Media LIVE".
​View her website: armoredbutterflyphotography.com 
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Social Media Marketing in Sevierville

6/26/2018

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Social Media Marketing in Sevierville by Smoky Magic Media
Social media marketing in Sevierville can be a lot of fun since it is close enough to the Smoky Mountains for great views but also not far from Knoxville and Douglas Lake. Many businesses can benefit from social media management and we offer our services to help them succeed. Contact us about social media marketing in Sevierville.

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Marketing in Knoxville

6/26/2018

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Marketing in Knoxville by Smoky Magic Media
Marketing in Knoxville is competitive. If you feel like your business needs more help with your online presence, consider utilizing social media marketing. We offer affordable options to help your business succeed and reach more clients and gain more followers. Contact us if you're needing help because marketing in Knoxville is competitive. 

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Instagram Now Has IGTV

6/26/2018

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Smoky Magic Media announces Instagram now has IGTV
Instagram now has IGTV! Smoky Magic Media announces Big news for Instagram users! We now have IGTV! Update your Instagram app to see the new icon and watch UP TO 1 HOUR LONG VIDEOS vertical style from your app!

Plus, download the new IGTV app! This is a great tool for businesses!

​To begin, if your account is smaller, right now you'll only be able to upload shorter videos around 10 minutes long.

For larger accounts, you get the perks of being able to upload longer videos. This is exciting because Instagram notifies users when someone they follow has posted a new video on IGTV.

It will be a great option for businesses and you won't have to worry about fancy software when you use this app the same way you've gotten used to using the story feature on Instagram.

Need advice? Reach out to us.

Want more tips for your business? View more ideas HERE.

Are you excited that Instagram now has IGTV?

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Headshots Are Important

6/15/2018

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Smoky Magic Media's headshots for Elizabeth Azpurua
Headshots are important! If you don't have current head shots you need to!

​Head shots can be used across social media sites, on public profiles, as your current email photo and official company about me page.

Your headshot should look like you.

I can't stress that enough.

Why have an image up of yourself if it doesn't look like you?

When I started my business I needed updated photos because my last headshots were when my hair was shoulder length and dark auburn red. 

Elizabeth Azpurua's headshots for Smoky Magic Media
Imagine if I had showed up to a networking event and everyone expected the woman with a curly dark red bob and there I am with dark brown waist length hair.

It would be confusing.

Don't be confusing.

Get updated head shots.

Not sure where to start? Contact Team 22 Studios because they did mine and I was thrilled with the results.

Don't put it off.

Your face is a part of your brand!

Great headshots are part of great branding! Headshots are important!

 ~Elizabeth Azpurua

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    Elizabeth Azpurua, Author and Owner of Smoky Magic Media

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    ​Elizabeth Azpurua has worked with many different industries and offers over 10 years of social media marketing experience. Elizabeth is a published author and avid nature lover who truly appreciates the Smoky Mountains.

    View my profile on LinkedIn
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